Foto sede Athena's Pianoro

Corporate history

Athena’s was founded in 1969 in Pianoro, an area located in the hills of Bologna, on the initiative of its founder Mr. Venturino Antonio, the current Chairman of the company. Mr. Venturino takes his experience from the years of activity performed at an American company, a leader in the field of skin care. His wish was to become an entrepreneur and to start a cosmetics company dedicated to Italian essences.

In the late ‘80s and early ‘90s the children joined the company, and began to oversee the production and marketing aspects.

In 1999 Athena's expanded the production facility and implemented automation.

In 2001 Athena's focused on opening up to new scenarios and began its export activity to various European countries and to the United States.

In 2003 the laboratory was extended and was organised with modern equipment as the aim of the Management department, together with that of a fresh team of collaborators, was to study “the world of plants". The determination of Research & Development resulted in the realisation of Natural Cosmetic lines with low environmental impact. Cosmetic products rich in active ingredients of 100% Vegetable Origin, conceived with innovative formulas, able to combine effectiveness and appeal in full respect of nature and the environment.

45 years later, Athena’s has consolidated its reputation as a “Green” company, enjoying strong brand loyalty because it keeps its promises to the consumer.

However, Athena's is a family business with superior added value which is represented by its team that includes industrious employers who work every day with passion and determination to overcome the most complex challenges of a market that demands an increasing level of credibility and competence.

Small-scale, loyal & confident to work at their best!!!


Athena's dal 1969
Cosmetica Naturale Italiana